Everything is communication

– Understand the importance of developing communicative competence

When we think of communication, many consider the e-mails sent and presentations made. However, that is only part of the question. Have you already realized that everything you do at work involves communication?


There is nothing we can do in the business environment that does not involve multiple communicative actions, before, during, and after the execution of any task. Therefore, it is legitimate to state that the quality of our work is directly related to the quality of our communications.

Speaking and writing well is a prerequisite for the success of any professional. We have been charged in this regard since childhood. But as important as this, is to listen and read efficiently. There is no communication if there is no exchange of information among the people involved in the process. The success of communication depends on both sides. One has to be able to express themselves clearly. The other is to be open to receiving the message and to question whenever there are doubts. And this is just the first step. Have you ever tried to talk to a child using the same vocabulary you use with your colleagues at work? Or write a report for the boss as if it were a card for your boyfriend or girlfriend?

This is the second tip for good communication: focus on the person to whom we are sending our message. Put yourself in that person’s shoes. Use words they can understand. Use examples related to their day-to-day life.

And when we are getting a message, we have to remember to ask questions to check whether we understood what the other person wanted to communicate. Another way of ensuring understanding is simply repeating what we just heard and asking for the other person’s confirmation

These seemingly simple steps are a good way to develop effective communication. Simple? For sure. Easy to follow? Not so much. We have been educated to speak, not to listen. And we get used to thinking of ourselves when we express ourselves, not of who receives the message. We roll and turn instead of being direct and objective.

To break this pattern a constant but rewarding effort is required. We are all co-responsible for the communication actions in which we are involved. Above all, paraphrasing Fernando Pessoa, this should be a daily exercise of respect and consideration for others.

It is worth thinking about this and investing energy in improving communication skills. After all, it is only through communication that we can achieve our personal and professional purposes. Communication is everything.